Marketing Campaign

A coordinated suite of print marketing materials designed to promote Minnesota Opera’s milestone 60th Anniversary Season and support donor engagement. This direct mail package included a custom 10.5” x 6.5” envelope, fundraising flyer, and personalized letter and invoice with variable data, and a fold-out poster.

The 8-panel gatefold poster served as an interactive highlight of the package. Unfolding to reveal the season lineup in a bold, visually engaging format, the poster delivered a tactile, immersive experience for the recipients.